2014 Plan

Plan Recommendations Report

The Plan Recommendations Report (PDF) of the AuthentiCity Plan provides plan components and recommendations intended to guide development and public improvement within the downtown primarily over the next 10-year time frame. However, some portions of this plan reflect more of a long-range vision and reach into a time frame of 15 to 20 years. This report overviews each of the specific recommendations and provides detail and direction for a phased implementation. Additionally, this report documents the public planning process and results to provide support for furthering the recommendations.


The appendices (PDF) to the Plan Recommendations Report provide summaries of the four public workshops held during the planning process.

Warehouse District Animation
Walnut and Monroe Mock Up

State of the Downtown Report

The State of the Downtown report (PDF) provides a snapshot of the current conditions of Green Bay’s downtown. Some historical context is also provided where it is particularly helpful. While this report is not intended to be an encyclopedia of all downtown knowledge and history, it does attempt to help answer the questions of where the downtown is today and how it got there.