The City of Green Bay completed an area-wide plan to support the uses along Green Bay and think proactively about how the corridor could transition in the future. Velp Avenue has great potential to serve as a gateway into Green Bay. Numerous brownfields have been identified along the corridor based on real or perceived contamination from historical commercial and/or industrial uses.
Legends District Master Plan
The City of Green Bay has completed a Master Plan for the Legends District. This area, generally bounded by Lombardi Avenue, Ashland Avenue, and the Village of Ashwaubenon, was historically developed in industrial uses. With a shift towards entertainment and tourist-based uses, the City intends to use this Master Plan to help guide redevelopment opportunities as well as new development in this area.
Downtown Master Plan Update
The City of Green Bay developed a Downtown Master Plan, the AuthentiCity Plan. The plan strives to develop a consensus-based vision for the downtown that will provide a realistic and achievable road map for the future. The plan addresses land-use, transportation, parking, and downtown character and aesthetics to achieve sustainable growth that is supported by the needs and desires of the community. The planning process included a comprehensive approach to identifying and prioritizing downtown improvements with clear implementation strategies.
Military Avenue Market Study & Corridor Design Plan
The Military Avenue Market Analysis and Corridor Design Plan seeks to understand the current business climate and to envision a bright, sustainable future for this vital west side arterial street and economic engine. While there are many longstanding retailers, service providers, offices and other businesses located along Military Avenue, the corridor is now facing many challenges and showing signs of its age.
This plan represents the community’s recognition that Military Avenue has reached a vital crossroads. The time is now to better position Military Avenue for its next 50 years of growth and change. The first step was to reconstruct the physical elements of the street itself. With the reconstruction complete, the next opportunities for positive change lie beyond the curb.
University Avenue Corridor Redevelopment Plan
The City of Green Bay intends to focus redevelopment planning efforts along the University Avenue corridor which extends from the East River to the University of Wisconsin-Green Bay campus, approximately four miles in length. This corridor includes a mixed use of commercial and industrial properties and low- to moderate-income housing. A key stimulus for future improvements in the corridor is $60 million Veterans Administration Outpatient Clinic (VA Clinic) at the east end of the corridor at 2800 University Avenue.
East River Trail Connection
The East River Trail Connection will bridge the gap between Joannes Park and the Fox River Trail through the historic Olde Main Street District. This “missing link” will connect the urban environment to the natural beauty of our City Parks and the East River.
Olde Main Street District Plan
On August 21, 2001, the Board of Directors of Olde Main Street, Inc. approved the final draft of the design plan. News of the final draft was published in the district newsletter and copies of the draft were delivered to key city staff; the city planning department; each of the three neighborhood associations; Downtown Green Bay, Inc. and the OMSI office. Feedback was received and placed on file. The Board of Directors of Olde Main Street, Inc. convened on September 11, 2001, and adopted the plan.