Velp Avenue Plan

Velp Ave logo


Final Plan
Velp Ave Plan – Final from 6-2-17


The Velp Avenue Corridor in Green Bay, Wisconsin runs approximately two miles between Military Avenue and Mather Street on the west side of Green Bay. Also known as U.S. Highway 141, Velp Avenue is a main entry point from the northwest region of Green Bay into downtown. Geographic features have historically limited development intensity along Velp; much of the corridor is located in wetlands or the 100-year floodplain. The corridor runs parallel to Interstate 43 and the CN Railroad line. As a result, Velp Avenue is dominated by industrial uses, including large parcels used as auto salvage and scrap yards. Other properties along Velp Avenue represent a wide variety of land uses, including single-family and multi-family residential, retail, the Fort Howard Cemetery, and natural areas.

Velp Corridor Plan


The City of Green Bay has initiated this area-wide plan to support the uses along Green Bay and think proactively about how the corridor could transition in the future. Velp Avenue has great potential to serve as a gateway into Green Bay. Numerous brownfields have been identified along the corridor based on real or perceived contamination from historical commercial and/or industrial uses.

The Background Report section of the Plan is complete. This section is a summary of the existing conditions of the corridor, including: adopted plans and policies, physical characteristics, Velp Avenue’s neighbors, and an in-depth market analysis.

Velp Avenue Area Wide Plan Background Report

The first public meeting was held on August 24th, 2016 at St. Paul’s United Methodist Church.  The meeting served as a kick off to the project. Open House participants shared their perceptions of Velp Avenue and idea regarding future development along the corridor.

Words describing Velp Avenue today.

Words describing what Velp Avenue could be in the future.



The second public meeting was held on January 25th, 2017 at St. Paul’s United Methodist Church.  Stantec reviewed project progress to date, described how public feedback had been used to identify four transformative opportunity sites along Velp, and presented concept drawings depicting redevelopment scenarios of the four opportunity sites. Public open house attendees were asked to provide feedback on the concept drawings and to review draft vision and goals statements. The images below show what possible redevelopments could look like.

To see a complete summary of all meetings to date, please see the link below.

Velp Avenue Area Wide Plan Participation Process

About the Project

Velp Avenue Area Wide  Plan – Draft

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