Long Range Planning


Long Range Planning is used to identify and recommend proper development policies for the City of Green Bay.

Land use and development in the City is guided by the City of Green Bay Smart Growth 2022 Comprehensive Plan and a variety of other area plans, all of which encompasses a wide range of community interests, represents the community’s vision, comprehensively examines the community’s strengths and weaknesses, and allows implementation of needed planning policies which provide direction for the future and the best possible development for the City’s long-term success.


City of Green Bay Smart Growth 2022 Comprehensive Plan

This plan was unanimously adopted by the City on April 2, 2003 and is in compliance with the State of Wisconsin’s Smart Growth requirements. The preparation of the Plan relied heavily on the participation of the Citizens of Green Bay. The Plan provides City leaders with a guide to use while assessing policy and development proposals.



Velp Avenue Plan

Velp Avenue Plan

The City of Green Bay has initiated this area-wide plan to support the uses along Green Bay and think proactively about how the corridor could
transition in the future. Velp Avenue has great potential to serve as a gateway into Green Bay. Numerous brownfields have been identified along
the corridor based on real or perceived contamination from historical commercial and/or industrial uses.


Legends District Master Plan

Legends District

The City of Green Bay has completed a Master Plan for the Legends District. This area, generally bounded by Lombardi Avenue, Ashland Avenue, and the Village of Ashwaubenon, was historically developed in industrial uses. With a shift towards entertainment and tourist-based uses, the City intends to use this Master Plan to help guide redevelopment opportunities as well as new development in this area.



Downtown Master Plan Update

The City of Green Bay developed a Downtown Master Plan, the AuthentiCity Plan. The plan strives to develop a consensus-based vision for the downtown that will provide a realistic and achievable road map for the future.  The plan addresses land-use, transportation, parking, and downtown character and aesthetics to achieve sustainable growth that is supported by the needs and desires of the community. The planning process included a comprehensive approach to identifying and prioritizing downtown improvements with clear implementation strategies.

Downtown Green Bay Project Website


Military Avenue Market Study and Corridor Design Plan
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The Military Avenue Market Analysis and Corridor Design Plan seeks to understand the current business climate and to envision a bright, sustainable future for this vital west side arterial street and economic engine. While there are many longstanding retailers, service providers, offices and other businesses located along Military Avenue, the corridor is now facing many challenges and showing signs of its age. This plan represents the community’s recognition that Military Avenue has reached a vital crossroads. The time is now to better position Military Avenue for its next 50 years of growth and change. The first step was to reconstruct the physical elements of the street itself. With the reconstruction complete, the next opportunities for positive change lie beyond the curb.


University Ave Corridor Redevelopment Plan
UA Redevelopment Plan

The City of Green Bay intends to focus redevelopment planning efforts along the University Avenue corridor which extends from the East River to the University of Wisconsin-Green Bay campus, approximately four miles in length.  This corridor includes a mixed use of commercial and industrial properties and low- to moderate-income housing.  A key stimulus for future improvements in the corridor is $60 million Veterans Administration Outpatient Clinic (VA Clinic) at the east end of the corridor at 2800 University Avenue.

University Avenue Project Website


 Olde Main Street District Plan

On August 21, 2001, the Board of Directors of Olde Main Street, Inc. approved the final draft of the design plan. News of the final draft was published in the district newsletter and copies of the draft were delivered to key city staff; the city planning department; each of the three neighborhood associations; Downtown Green Bay, Inc. and the OMSI office. Feedback was received and placed on file. The Board of Directors of Olde Main Street, Inc. convened on September 11, 2001, and adopted the plan.



University of Wisconsin – Green Bay Master Plan

This Master Plan Document was developed in con-junction with UW-Green Bay, University of Wisconsin System Administration and the State of Wisconsin Division of State Facilities. The Master Plan was initiated in March 2004 by a process of participation and consensus building with both on and off -campus constituents. Participants in the Master Plan development process included representatives from the University of Wisconsin–Green Bay administrative and support staff , faculty, facilities management, and student body; the City of Green Bay, Town of Scott, and Brown County; representatives of key university support groups; neighbors and adjacent landowners including University Village Housing Inc (UVHI); University of Wisconsin System Administration; and the State of Wisconsin Division of State Facilities.