Legends District Master Plan

 

Legends District- Logo- Final

The City of Green Bay has completed Master Plan for the Legends District. This area, generally bounded by Lombardi Avenue, Ashland Avenue, and the Village of Ashwaubenon, was historically developed in industrial uses. With a shift towards entertainment and tourist-based uses, the City intends to use this Master Plan to help guide redevelopment opportunities as well as new development in this area.

StudyArea

A Citizen Steering Committee of 7 land owners, business owners, and neighbors has been formed. They will be working closely with City Staff and the consulting firm for this project, Vierbicher. There are three public meetings scheduled. The first public meeting was held Wednesday, June 15, 2016. At this meeting, the community gave their input on the quality of life, current business climate, and constraints and  barriers for the study area.

Connectivity & Wayfinding Locations

Connectivity & Wayfinding Locations

Density & Activity Areas

Density & Activity Areas

The second public meeting was held Wednesday, July 27, 2016. This meeting focused on public opinion concerning design, place-making, public amenities, and an implementation plan. An interactive survey was done to gather visual preferences for this district.

 

Conceptual Redevelopment Sites

Conceptual Redevelopment Sites

The Consulting Team began drafting the Master Plan after the second public meeting. The final public meeting was held Wednesday, October 5, 2016. Sections of the Master Plan were presented to the public at this meeting for comment. The public was able to give priority to implementation options, as well as give comment on proposed architectural styles and transportation options.

FacilitiesArea

Facilities2Area

The Master Plan was approved by City Council on February 7, 2017.

The draft of the Master Plan to be presented is located here. Check back for the final version of the Master Plan!

Proposed Design Style for the District

Proposed Design Style for the District

At the end of this planning process, the City hopes to have a realistic, implementable plan that will reflect the current and future desires of our community. This area of the city offers a great opportunity for collaboration with the Village of Ashwaubenon and their neighboring businesses.