This traditional, automobile-oriented retail corridor has served the surrounding community and region since its construction as part of USH 41 in the 1960s, and its continued strengths are apparent. New businesses continue to locate on Military Avenue with recent examples like Big Lots, Walgreens, and the Parkside Animal Care Center.
Existing businesses continue to invest in improving their properties. Two recent examples are the complete reconstruction of the McDonalds restaurant and façade improvements at the Golden Basket restaurant. Longtime Military Avenue establishments including Northeast Wisconsin’s most popular TJ Maxx store and the original Shopko store have renewed their commitments to the corridor by participating directly in this planning process or by recently renewing leases.
Military Avenue’s physical position within the community is perhaps its most unique
strength and a key source of its potential competitive advantage. Military Avenue is integrated with the urban fabric of Green Bay. Residential neighborhoods are convenient to its stores, restaurants, offices, transit stops and places of employment.
While suburban retail areas in the Green Bay metropolitan area struggle to create neighborhood and customer connectivity, Military Avenue already has bicycle lanes, abundant sidewalks and a functional density of surrounding development. Whether or not the automobile continues to dominate the future of transportation, Military Avenue is geographically positioned to serve an important role in the new economy.