The sporting goods retailer Cabela’s will develop 21 acres along the Ashwaubenon / Green Bay border as an anchor tenant of the new Lambeau Development District, otherwise known as the Titletown District. Located at the southeast corner of the Hwy 41/Lombardi Avenue intersection, the 100,000 SqFt store will provide more than 175 jobs.
“Cabela’s is going to be a wonderful addition to Ashwaubenon and the Green Bay area,” said Packers president and CEO Mark Murphy in a Cabela’s press release. “Outdoor enthusiasts from throughout Wisconsin and Upper Michigan will be making it a destination to visit, not only for their excellent products and apparel, but also for the outstanding experience the store offers.”
The company will feature its “next-generation layout,” which will give customers an outdoor experience within the facility. In addition to thousands of outdoor products, the store will include a large mountain replica featuring North American game animals re-created in their natural habitat, as well as a gun library and aquarium.