The Economic Development Department is excited to announce the marketing launch of our latest redevelopment opportunity; the iconic Northland Hotel in downtown Green Bay. The City of Green Bay has entered into an agreement with Wisconsin Housing Preservation Corp., owners of the property, in a cost sharing effort to find a suitable developer eager to restore the hotel to its former glory.
Early campaign efforts include a new website, www.hotelnorthlandgb.com, national trade magazine advertizing and various solicitation materials. The efforts were spurred in part because of the overall good condition of the underutilized facility and the results of a recent market study.
The market feasibility study performed by IDM Group in 2012 showed strong lodging demand increases. The city can support a 135-room lodging facility with event space offering 4,000-7,000 net square feet of flexible meeting space. The facility would respond to the majority of market demand currently displaced by the lack of additional quality facilities in close proximity to the expanding KI Convention Center along with the new corporate headquarters of Associated Bank and Schreiber Foods respectively.
As 2012 evolves, downtown Green Bay is experiencing a renaissance of new investment that has not taken place, even cumulatively, in decades. The multimillion dollar projects set to come online in the next eighteen months is staggering: the new Associated Bank and Schreiber Foods headquarters, City Deck Phase 2, the new Children’s Museum, KI Convention Center expansion (pending) and the Hagemeister Park waterfront restaurant.
With these developments come hundreds of new downtown employees and tens of thousands of additional annual visitors. There are over 11,000 employees downtown, (and growing), located within a five minute walk of the Northland.